Smart Marketing

Do you know where the buyers find their next home? Hint - it is not in the newspaper anymore!

We've always been the leader in the real estate market - both locally and nationally. As our customers change their behavior, so do we.

These days - it is not enough to market properties through just the MLS, a sign and the newspaper. In fact, that is just the absolute beginning of a successful property marketing campaign. Some of our traditional types of marketing includes:


  • Real Estate Plus in the Dayton Daily News - featuring New Listings on the back page, and Open Houses on the inside back cover (Company-Paid)
  • Just Listed / Just Sold postcards (Company-Paid)
  • Periodic Radio advertising campaigns (Company-Paid)

Through studying where our buyers and sellers look for homes and services, we constantly fine-tune our marketing activity. Some of the major ones:

  • REALTOR.com - Company-paid enhanced listings (up to 25 photos- this is the real deal!) which saves our Agents big-time money.
    • Side note - Because of our relationship with them, REALTOR.com is a HUGE source of leads for our company. When is the last time you received a lead from REALTOR.com?
  • HD Photos on ColdwellBankerDayton.com - allowing buyers to view high-quality, high-resolution photos of your listings that fill up the visitor's entire screen
  • ColdwellBanker.com is consistently ranked in Hitwise's Top 20, and features 100% of our listings. With 98% brand recognition, ColdwellBanker.com is a natural destination for out-of-town buyers.
  • Our Online Buyers Guide allows buyers to "browse" through listings as they've come accustomed to do in print - only we do it online! Visitors can flip through the pages, view details, or print their own custom book.
  • Additional high-traffic sites we promote our listings on include
    • Yahoo! Real Estate
    • Google Base
    • Trulia.com
    • Zillow.com
    • ColdwellBankerPreviews.com (when applicable - $495k+)
    • Cyberhomes.com
    • AOL Real Estate
    • MSN Real Estate
    • OpenHouse.com (when an open house is scheduled)
    • Frontdoor.com
    • Dothomes.com
    • lakehomesUSA.com
    • Homes.com
    • HarmonHomes.com
  • The Leads from these online sites? All delivered to your cell phone with a phone call through LeadRouter. No referral fee - ever, whether it is your listing or someone else's.
  • InfoXpress is our 24 hour automated property hotline. Two mouse clicks and it is active, delivering leads via email or text message to your cell phone. All text-to-speech based to be as easy as possible.
  • Private InfoXpress allows your buyer prospects to learn about ANY property listed for sale in the MLS through just a phone call. The system recognizes their caller ID and greets them by name. They enter the street number, say the city name, and Private InfoXpress reads them the details - they can even request to talk to you live - the system will transfer the call directly to you! Buyer incubation couldn't be easier!
  • Creating Flyers has always been a time-consuming activity, but it doesn't need to be. In as little as 10 seconds, you can generate a flyer from our intranet, choosing from several different templates
  • In addition, our national partner in marketing, Coldwell Banker, regularly promotes ColdwellBanker.com and our brand through online mediums, plus targeted television and radio campaigns. Their marketing expertise and national buying power are truly an asset to us.
  • Through one of our major relocation partners, USAA, we target incoming and outgoing active and retired military members.

Ready to learn more about all of the opportunities you receive when you join Coldwell Banker Heritage Realtors? Contact Amy Miller online, or at (937) 705-1138.